25th Hallmarked by New Image
As 2010 marks the 25th anniversary of Kinder and Co delivering bulk material handling solutions, clients will note a minor variation to the brand image and a major recommitment to delivering the best products, service and support in the industry, according to director, Neil Kinder.
Focussing on systems that deliver measurable increases in efficiency and productivity in a range of applications, Kinder has evolved to become on of Australia’s most innovative and responsive suppliers.
“Over the past decades Kinder’s range has grown to include solutions to just about any bulk materials handling issue,” Mr Kinder explained. “While our products are noted for their advanced, but simple design, our client relationships have endured as a result of philosophy of doing things right – resisting taking short cuts or using cheaper options that may damage our reputation."
“To mark our anniversary year our branding will undergo subtle change – most notably the introduction of our new brand promise: ‘Made Better’,” Mr Kinder said. “This proposition reflects what Kinder and Co is about and readily captures what dealing with us means. It is a promise of our service, of our products and our staff."
“ ‘Made Better’ is more than simple words - it is our guarantee to you: our products and service will continue to solve problems; and will make things better for your business. You will soon begin to see ‘Made Better’ adorn all our advertising and marketing materials as the business enters the coming decade."
“Our product range also continues to evolve,” Mr Kinder commented. “As innovation in design has long been a hallmark of our range we are pleased to continue that tradition with the recent introduction of the Haute range of magnetic separation equipment. Produced by the Shandong Haute Group and distributed in more than 20 countries, Haute magnetic separation equipment is notable for its reliable performance,” he said.
Available in several models for conveyor and chute applications in even the most arduous conditions, Haute magnetic separators will deliver reliable performance with minimal maintenance requirements. In suspended or drum type, and in a range of sizes and configurations with manual or automated cleaning options, Haute magnetic separators are suitable for many applications in powder handling industries as a primary level risk management solution.
“Combined with other Kinder products, magnetic separators assist in maintaining consistency of product flow and minimised downtime – a combination that ensures productivity you can rely on,” Mr Kinder said.
