Moving beyond its traditional home of Bunbury Western Australia, Ansac has in the last two years established its presence across three continents. In the manufacturing hub of Chennai, India, Ansac has invested heavily in a state of the art manufacturing facility, incorporating the very latest in CNC technology and LEAN manufacturing principles.
In order to clearly distinguish this next chapter within the company history, the Anval brand has been launched for the materials handling segment of the business across its global customer base. The name chosen for its strong association with its associated company and the predominant product offering being heavy duty cast iron valves built for the aggressive mining and industrial sectors.
With the manufacturing facility now established, the marketing opportunity presented to Anval has now flourished beyond its traditional boundaries of the Australasian market to incorporate a truly global scale.
Supporting this wider customer base, an additional sales office has been established within the heart of Chennai city. This move therefore allowing a closer proximity to the target markets within the subcontinent and Asia. Not content with just a single additional market area, Anval has also implemented a European sales office based out of the Welsh capital of Cardiff.
These significant structural changes have now enabled Anval to also expand upon its traditional valve range. With closer customer proximity in a range of international markets, Anval is now able to develop a greater range of materials handling equipment based on the identified unique market needs.
The Anval way of doing business still has a strong family oriented focus, even with the organizations numbers growing close to 100 people across three continents. From its Bunbury based founder Charlie Martella, his sons Matthew and Michael both head up the Chennai and Cardiff operations respectively.
Into the future, the Anval brand will continue to look at innovative forums for which to become a core part. Through the continued investment of a talented workforce and world class manufacturing systems, the company truly believes that its products will continue to progress from strength to strength.
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